We are Aperture Product. Your key competitive advantage in an ever-changing product world.

Our Product Management
Principles

Outcomes Over Output

Product work exists to create value and move the business forward, not to keep teams busy.


Product Is a Decision-Making Discipline

Product management is fundamentally about making and enabling good decisions under uncertainty.


Align the Whole Company

Success comes from all the disciplines working together toward shared goals.


Perfect Is the Enemy of Good

Meet people where they are and you can make forward progress from any starting point.


OUR PEOPLE

We believe success comes from focusing on the most impactful work.

Melissa Appel
Founder, CEO

Our founder, Melissa Appel, is a product management career veteran, having spent 20+ years in product at companies in various sizes and stages. Today her focus is helping organizations modernize and transform product ways of working to improve business outcomes.

Melissa is the co-author of Aligned: Stakeholder Management for Product Leaders (O’Reilly, 2024), and has delivered global talks on executive alignment, leadership, team culture, and product operating model transformation. You can find out more about Melissa at melissaappel.com or on LinkedIn.

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